#3 – The Early Majority
September 23, 2008 
2 Comments
T: Early Majority members ride their bikes on special occasions, like for Spokefest or with family on the Centennial Trail. They are usually single occupant commuters, but are likely to own smaller, more fuel efficient cars. They were receptive to the light rail proposal but now assume it is infeasible given initial rejection.
F: The Early Majority sees Huckleberries as a luxury grocery. Occasionally they experiment with organic products. They like to find deals at Yoke’s, Costco, or in the natural food section at Fred Meyers.
M: Early Majority types rely heavily on the Inlander for local news, events and discourse, supplemented by the Northwest and Business sections of the Spokesman-Review. They listen equally to NPR and mainstream stations, and are almost guaranteed to have a MySpace profile. They feel most comfortable with local TV on in the background while cleaning house or preparing meals.
R: The Early Majority attends concerts at the Knitting Factory (see below) frequents “The Lake” in the summertime, goes to Manito Park once a year, has a season pass to Mt. Spokane and takes part in the Huskies vs Cougs debate.
C: The volunteering style of the Early Majority centers around mass calls to action like Race for the Cure or Big Brothers Big Sisters to feel like they’ve contributed. Political participation is usually motivated along party lines whether Republican or Democrat, and intensifies during election cycles.
- Read original post The 5 Types here.
Do you think this is an accurate description of the Early Majority?
About the Author
Do you think the 5 types cycle or end at number 5? For example do you feel Yokes started as an Innovator and evolved into an Early Majority? Do you think Fresh Abundance will become a place for the Early Majority to enjoy and the Innovators to look past? Once Yokes becomes a place for Laggards will it cycle into a place for Innovators or will it just end?
And if Trader Joe’s or Whole Foods were to come, what would they be?
I’m hoping our locally created entities just fill that need for interesting and ethical food made accessible to a population beyond the Innovators & Early Adopters, and we don’t look to someone else’s innovation.
–barb
http://www.biketoworkbarb.blogspot.com