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Can you say SPOKE(a)N(e)?

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Spring 4-Ward: Local Micro Media Part 2

Spovangelist reader, freelance writer and Gonzaga student Brittany Wilmes beat us to the punch on this story. Read her insightful interview (excerpted below) with SPOKE(a)N(e) Magazine editors Tyson and Sara Habein.

To summarize, SPOKE(a)N(e) Magazine is a monthly .pdf publication that features the people, places and events of Spokane’s “creative community”. Taking a broad view of what that includes, SPOKE(a)N(e) goes beyond the typical music and visual arts coverage to include DIY fashion, community radio, graphic design, poetry, photography, film, offbeat theater and even news from the local comic community, to name a few.

The electronic format allows the magazine to include multiple full length interviews, an approach that is largely absent from the Inlander’s arts and culture coverage. Even better is the intriguing mix of established and emerging artists that are featured. Our favorite interview question is “What do you like about the Spokane creative community, and what would you like to see more of?” This angle gets at the heart of the optimism and dedication local creatives have for Spokane’s growing scene.

The absence of printing costs also allow for multiple page photo series that feature the work of Tyson’s YellowHouse Photography. Such prolific local eye candy makes up for the publication’s rather simple and utilitarian black/white/pink block layout design.

As with most Spokane style shoots (see Spokane Coeur d’Alene Living Feb. ‘09), a subtle urban vs. rural theme runs through these sets.

What adds an extra dose of authenticity to SPOKE(a)N(e) is the circumstances under which it is produced:

T: It’s very lo-fi. We’re working with Photoshop 6 and old, ancient software.
S: We’re on a dial-up connection. We live out in Rockford.

T: There’s two of us, but I have a day job and we have two kids.

T: I like the amount of variety that’s in Spokane. We’re both from Montana, and where I grew up, in Billings, it was very rare to see something non-traditional – that is, that wasn’t oil-based landscape paintings or high school kids starting a punk band.
It’s great to see art that’s unique, like spoken word artists and folks making their own clothes. It’s pleasing to see people in Spokane who don’t mind freaking out the grandmothers of the world.
S: Coming here, in some ways, the scene is just a little bigger. The size of the city provides a greater likelihood of there being variety.
T: I think Spokane is on the cusp of being a vibrant, creative community. I think it’s looked down upon in the Pacific Northwest, but it will depend upon who decides to stay and give it a go here.

In an effort to attract more independent contributors like Lloyd Phillips and Alex Toney, SPOKE(a)N(e) Magazine is now offering 1/4 page ad space for writers to do with as they please. What would you use it for? We like that the SPOKE(a)N(e) staff aren’t afraid to self-promote and ask for revenue in exchange for the attention of their audience.

Looking forward, SPOKE(a)N(e) Magazine seems like it is here to stay. While their efforts aren’t all that sophisticated to start, simplicity is a key part of long term viability. Basic business sense is also an important part of micro media longevity. And with longevity comes the confidence and trust of the community.

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