Hey Spokane, Fix the HotZone
It’s official, it’s a mania. What started as an earnest effort on behalf of the City and some key partners has finally hit the mass consciousness of everyday citizens in a mad dash to impress before Friday’s finish line. What is going on here? In case you live under a rock, Google is planning to install a large experimental high-speed fiber optic network and is pitting cities across the country against each other to try to attract their investment.
(Look past the wretched font choice, we’re good for you!)
Much remains unclear about how exactly this decision will be made. Most Federal grants include a detailed scoring system so that applicants have an idea how important their “project narrative” is compared to the way they spend money in the budget, for example. We’ll leave it up to the consultants to do the digging and speculation, but one thing should be obvious. The sole purpose of any company is to make money, and therefore factors like infrastructure, cost of resources and consumers’ ability to pay for service seem like they would be at the top of the list.
When was the last time you saw them all smiling at the same time?
Given these are all things that are completely beyond the control of everyday people, all the hijiinks to “get Google’s attention” seem all the more precious and embarrassing.
Another clip to add to the “So Cheesy It Hurts” collection.
Next up on the menu of publicity activities is a rally in Riverfront Park on Wednesday night at 5:30 in the Clock Tower Meadows. Now flash mobs are nothing new to our city, but don’t let the name fool you. These gatherings can take months of careful planning and promotion to pull off successfully. Without a robust communications infrastructure more often than not the effort will flop. But don’t get me wrong. Do I think you should get yourself on down to the park to see who else shows up? Absolutely. I will see you there.
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